Data Protection

This data protection declaration informs you about the type, scope, and purpose of the processing of personal data (hereinafter referred to as "data") in the context of providing our services as well as within our online offerings and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering"). With regard to the terms used, such as "processing" or "controller," we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller

Silent Guard GmbH
Viecht 104
4693 Desselbrunn
Austria

E-Mail: office@silentguard.at

Responsible: Sabrina Weiß

Types of processed data

Inventory data (e.g., personal master data, names, or addresses).
Contact data (e.g., email, phone numbers).
Content data (e.g., text entries, photographs, videos).
Usage data (e.g., visited websites, interest in content, access times).
Meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offering (hereinafter we also refer to the affected persons collectively as "users").

Purpose of processing

- Provision of the online offering, its functions, and content.

- Responding to contact inquiries and communicating with users.

- Security measures.

- Reach measurement/Marketing

Used terminology

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be directly or indirectly identified, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and encompasses practically any handling of data.

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data is not attributed to an identified or identifiable natural person.

"Profiling" any type of automated processing of personal data, which consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects regarding work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or movement of this natural person.

As "Controller" the natural or legal person, authority, institution or other entity that alone or jointly with others determines the purposes and means of processing personal data is referred to.

"Processor" a natural or legal person, authority, institution or other entity that processes personal data on behalf of the Controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEA, it applies that, unless the legal basis is mentioned in the privacy policy, the following applies:

The legal basis for obtaining consents is Art. 6 para. 1 lit. a and Art. 7 GDPR;

The legal basis for processing to fulfill our services and to carry out contractual measures as well as to respond to inquiries is Art. 6 para. 1 lit. b GDPR;

The legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR;

In the event that vital interests of the data subject or another natural person make the processing of personal data necessary, Article 6(1)(d) of the GDPR serves as a legal basis.

The legal basis for the necessary processing to perform a task that is in the public interest or is carried out in the exercise of public authority, which is assigned to the controller, is Article 6(1)(e) of the GDPR.

The legal basis for the processing to safeguard our legitimate interests is Article 6(1)(f) of the GDPR.

The processing of data for purposes other than those for which they were collected is determined by the provisions of Article 6(4) of the GDPR.

The processing of special categories of data (according to Article 9 (1) of the GDPR) is determined by the provisions of Article 9 (2) of the GDPR.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

The measures include in particular the safeguarding of confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the access, input, transfer, safeguarding of availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data, and response to data threats. Moreover, we take into account the protection of personal data already at the development or selection of hardware, software, and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly default settings.

Cooperation with processors, joint controllers, and third parties

If we disclose data to other persons and companies (processors, joint controllers, or third parties) in the course of our processing, transmit it to them, or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g., if a transfer of the data to third parties, such as payment service providers, is necessary for contract fulfillment), if users have consented, if a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we disclose data to other companies in our corporate group, transmit it, or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and furthermore on a basis that complies with legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or this occurs in the context of utilizing services from third parties or disclosure, or transmission of data to other persons or companies, this only takes place if it is to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the data in a third country only if the legal requirements are met. That is, the processing occurs, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to that of the EU or adherence to officially recognized special contractual obligations.

Rights of the affected persons

You have the right to request confirmation as to whether the relevant data is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.

You have the right, in accordance with the legal requirements, to request the completion of your relevant data or the correction of your relevant inaccurate data.

You have the right, in accordance with the legal requirements, to request that the relevant data be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with legal requirements and to demand its transfer to other controllers.

You also have the right, in accordance with legal requirements, to file a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to revoke consents given with effect for the future.

Right to object

You can object to the future processing of the data concerning you in accordance with legal requirements at any time. The objection can particularly be made against the processing for the purposes of direct advertising.

Cookies and right to object in direct advertising

Cookies are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online service and closes their browser. For example, the contents of a shopping cart in an online shop or a login status can be stored in such a cookie. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent." For example, the login status can be stored if users visit it again after several days. Similarly, the interests of users can be stored in such a cookie, which can be used for reach measurement or marketing purposes. Cookies that are offered by providers other than the one operating the online service are referred to as "third-party cookies" (otherwise, if they are only the provider's cookies, they are called "first-party cookies").

We can use temporary and permanent cookies and will inform you about this in our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional limitations of this online service.

A general objection to the use of cookies employed for online marketing purposes can be made for a variety of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ . Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that not all functions of this online offering may be used as a result.

Deletion of data

The data we process will be deleted or restricted in processing in accordance with legal requirements. Unless explicitly stated otherwise in this privacy policy, the data stored with us will be deleted as soon as they are no longer necessary for their intended purpose and there are no legal retention obligations preventing deletion.

If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. That is, the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

Changes and updates to the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the privacy policy as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require an action on your part (e.g., consent) or any other individual notification.

Business-related processing

We additionally process

- contract data (e.g., subject of the contract, duration, customer category).

- payment data (e.g., bank details, payment history)

from our customers, prospects, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers in the context of the ordering processes in our online shop to enable them to select and order the chosen products and services, as well as their payment and delivery, or execution.

The processed data includes inventory data, communication data, contract data, payment data, and the persons affected by the processing include our customers, prospects, and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery, and customer services. In this context, we use session cookies to store the contents of the shopping cart and permanent cookies for storing the login status.

The processing is carried out in order to fulfill our services and to implement contractual measures (e.g., processing of orders) and as far as it is legally required (e.g., legally required archiving of business transactions for commercial and tax purposes). In this context, the information marked as necessary is required for the justification and fulfillment of the contract. We disclose the data to third parties only within the framework of delivery, payment, or within the framework of legal permissions and obligations, as well as when this is based on our legitimate interests, of which we inform you in the context of this privacy policy (e.g., to legal and tax advisors, financial institutions, freight companies, and authorities).

Users can optionally create a user account, allowing them to view their orders in particular. During registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data regarding the user account will be deleted, subject to their retention being necessary for commercial or tax reasons. Information in the customer account remains until its deletion with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g., in the case of legal disputes). It is the users' responsibility to secure their data upon cancellation before the end of the contract.

As part of the registration and re-registration of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's interest in protection against abuse and other unauthorized use. A transfer of this data to third parties generally does not occur, unless it is necessary for the enforcement of our legal claims as a legitimate interest or there is a legal obligation to do so.

Deletion occurs after the expiration of statutory warranty and other contractual rights or duties (e.g., payment claims or performance obligations from contracts with customers), whereby the necessity of data retention is reviewed every three years; in the case of retention due to statutory archiving obligations, deletion occurs accordingly after their expiration.

Agency Services

We process the data of our clients as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software- and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/ consulting services, and training services.

In this context, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, phone numbers), content data (e.g., text inputs, photographs, videos), contract data (e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), usage and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). We generally do not process special categories of personal data, unless these are components of a commissioned processing. The affected parties include our customers, interested parties, as well as their customers, users, website visitors, or employees, as well as third parties. The purpose of processing is to provide contractual services, billing, and our customer service. The legal bases for processing are derived from Art. 6 para. 1 lit. b GDPR (contractual services), Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for the establishment and fulfillment of contractual services and point out the necessity of providing this information. Disclosure to external parties only occurs if it is necessary within the scope of an order. When processing the data entrusted to us within the framework of an order, we act in accordance with the instructions of the clients as well as the legal requirements of commissioned processing according to Art. 28 GDPR and process the data only for the purposes specified in the order.

We delete the data after the expiration of statutory warranty and comparable obligations. The necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration (6 years, according to § 257 para. 1 HGB, 10 years, according to § 147 para. 1 AO). In the case of data that has been disclosed to us in the context of an order by the client, we delete the data in accordance with the instructions of the order, generally after the end of the order.

Contractual Services

We process the data of our contract partners and interested parties as well as other clients, customers, mandants, clients, or contract partners (collectively referred to as "contract partners") in accordance with Art. 6 para. 1 lit. b. GDPR, in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope, and purpose and necessity of their processing, are determined by the underlying contractual relationship.

The processed data includes the master data of our contract partners (e.g., names and addresses), contact data (e.g. email addresses and phone numbers) as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).

We generally do not process special categories of personal data, unless these are components of a commissioned or contractual processing.

We process data that is necessary for the establishment and fulfillment of contractual services and point out the necessity of providing this information, unless it is evident for the contracting parties. Disclosure to external persons or companies only occurs if it is necessary within the framework of a contract. In processing the data entrusted to us in the context of an order, we act in accordance with the instructions of the clients as well as the legal requirements.

In the context of using our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the users in protection against abuse and other unauthorized use. A transfer of this data to third parties generally does not occur, unless it is necessary for the enforcement of our claims according to Art. 6 para. 1 lit. f. GDPR or there is a legal obligation according to Art. 6 para. 1 lit. c. GDPR.

The deletion of the data occurs when the data is no longer necessary for the fulfillment of contractual or legal duties of care as well as for dealing with any warranty and comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the legal retention obligations apply.

External payment service providers

We use external payment service providers through whose platforms users and we can carry out payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of fulfilling contracts, we use the payment service providers based on Art. 6 para. 1 lit. b. GDPR. Furthermore, we use external payment service providers based on our legitimate interests according to Art. 6 para. 1 lit. f. GDPR to provide our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums as well as contract, amount, and recipient-related information. The information is necessary to carry out the transactions. However, the entered data is only processed by the payment service providers and stored with them. That means we do not receive account or credit card-related information, but only information with a confirmation or negative notification of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to economic information agencies. This transmission aims to verify identity and creditworthiness. For this, we refer to the terms and privacy notices of the payment service providers.

For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers apply, which are available on the respective websites or transaction applications. We refer to these for further information and the assertion of cancellation, information, and other rights of the affected parties.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting, and compliance with legal obligations, such as the archiving. In this context, we process the same data that we process in the context of providing our contractual services. The basis for processing is Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. The processing affects customers, interested parties, business partners, and website visitors. The purpose and our interest in processing lie in administration, financial accounting, office organization, data archiving, i.e., tasks that serve to maintain our business activities, fulfillment of our tasks, and provision of our services. The deletion of data concerning contractual services and the contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the tax authorities, advisors, such as tax consultants or auditors, as well as other fee offices and payment service providers.

Furthermore, we store information about suppliers, event organizers, and other business partners based on our economic interests, e.g., for later contact. We generally store these predominantly company-related data permanently.

Business Management Analyses and Market Research

In order to operate our business economically and to recognize market trends, the wishes of contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 para. 1 lit. f. GDPR, where the affected persons include contractual partners, interested parties, customers, visitors, and users of our online offerings.

The analyses are conducted for the purpose of business evaluations, marketing, and market research. In doing so, we can consider the profiles of registered users with information, e.g., about their utilized services. The analyses serve to increase user-friendliness, optimize our offerings, and enhance business efficiency. The analyses are solely for our use and will not be disclosed externally, unless they are anonymous analyses with aggregated values.

If these analyses or profiles are personal data, they will be deleted or anonymized upon user termination, otherwise after two years from the conclusion of the contract. Furthermore, the overall business analyses and general trend determinations will be created anonymously whenever possible.

Data Protection Information in the Application Process

We process the applicant data only for the purpose and within the framework of the application process in accordance with the legal requirements. The processing of applicant data is carried out to fulfill our (pre)contractual obligations within the framework of the application process in the sense of Art. 6 para. 1 lit. b. GDPR Art. 6 para. 1 lit. f. GDPR provided that data processing becomes necessary for us, e.g., in the context of legal proceedings (in Germany, § 26 BDSG also applies).

The application process requires that applicants provide us with the applicant data. The necessary applicant data are, if we offer an online form, marked accordingly, otherwise they result from the job descriptions and generally include the personal information, postal and contact addresses, and the documents related to the application, such as cover letters, resumes, and certificates. In addition, applicants may voluntarily provide us with additional information.

By submitting the application to us, applicants agree to the processing of their data for the purposes of the application process in accordance with the type and scope outlined in this privacy policy.

As far as in the context of the application process voluntarily special categories of personal data within the meaning of Art. 9 para. 1 GDPR are provided, their processing is additionally carried out according to Art. 9 para. 2 lit. b GDPR (e.g., health data, such as disability status or ethnic origin). As far as in the context of the application process special categories of personal data within the meaning of Art. 9 para. 1 GDPR are requested from applicants, their processing is additionally carried out according to Art. 9 para. 2 lit. a GDPR (e.g., health data, if it is necessary for the exercise of the profession).

If provided, applicants can submit their applications to us via an online form on our website. The data will be transmitted to us encrypted according to the state of the art.

Furthermore , applicants can submit their applications to us via email. However, we would like to point out that emails are generally not sent encrypted and applicants must ensure the encryption themselves. Therefore, we cannot take responsibility for the transmission path of the application between the sender and the reception on our server and therefore recommend using an online form or postal delivery instead. Because instead of the application via the online form and email, applicants still have the option to send us the application by post.

The data provided by the applicants may, in the case of a successful application, be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. The data of the applicants will also be deleted if an application is withdrawn, which the applicants are entitled to do at any time.

The deletion takes place, subject to a legitimate revocation by the applicants, after the expiration of a period of six months, so that we can answer any follow-up questions regarding the application and meet our documentation obligations under the Equal Treatment Act. Invoices for any travel expense reimbursements will be archived in accordance with tax regulations.

Registration function

Users can create a user account. As part of the registration process, the required mandatory information is communicated to the users and processed based on Art. 6 para. 1 lit. b GDPR for the purpose of providing the user account. The processed data includes, in particular, the login information (name, password, and an email address). The data entered during registration will be used for the purposes of using the user account and its purpose.

Users can be informed via email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data regarding the user account will be deleted, subject to any legal retention obligations. It is the users' responsibility to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all data stored during the contract period.

In the context of using our registration and login functions as well as the use of the user account, we store the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the user's interest in protection against abuse and other unauthorized use. Generally, this data will not be shared with third parties unless it is necessary to pursue our claims or there is a legal obligation to do so according to Art. 6 para. 1 lit. c GDPR. The IP addresses will be anonymized or deleted no later than 7 days.

Contact

When contacting us (e.g. via contact form, email, phone, or through social media), the user's information will be processed for handling the contact request and its processing according to Art. 6 para. 1 lit. b. (within the scope of contractual/pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) GDPR. The user's information may be stored in a Customer Relationship Management System ("CRM System") or a comparable inquiry organization.

We delete the inquiries as long as they are no longer necessary. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

With the following information, we inform you about the contents of our newsletter as well as the sign-up, dispatch, and statistical evaluation procedures, as well as your right to object. By subscribing to our newsletter, you agree to receive it and the described procedures.

Content of the newsletter: We send newsletters, e-mails, and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described during the sign-up process, they are decisive for the users' consent. Furthermore, our newsletters contain information about our services and us.

Double-Opt-In and logging: The registration for our newsletter takes place in a so-called Double-Opt-In procedure. That is, after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no one can register with someone else's email address. The registrations for the newsletter are logged to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation timestamps, as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personal addressing in the newsletter.

The sending of the newsletter and the associated success measurement take place on the basis of the consent of the recipients according to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing according to Art. 6 para. 1 lit. f. GDPR in conjunction with § 7 para. 3 UWG.

The logging of the registration process takes place on the basis of our legitimate interests according to Art. 6 para. 1 lit. f GDPR. Our interest is in the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of users and further allows us to prove consents.

Cancellation/Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. A link to cancel the newsletter you will find at the end of each newsletter. We can store the unsubscribed email addresses for up to three years based on our legitimate interests before we delete them, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed.

Newsletter - Shipping Service Provider

The sending of the newsletters is done by the shipping service provider [Odoo, 10243 Berlin, Germany ]. The data protection regulations of the shipping service provider can be viewed here: https://www.odoo.com/de_DE/privacy. The shipping service provider is used based on our legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR and a processing agreement in accordance with Art. 28 para. 3 sentence 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.

Newsletter - Success Measurement

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when opening the newsletter, or if we use a sending service provider, from their server. In the context of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. Although this information can technically be assigned to individual newsletter recipients, it is neither our intention nor, if applicable, that of the sending service provider, to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled.

Hosting and email dispatch

The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services, and technical maintenance services that we use for the operation of this online offering.

In this context, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, interested parties, and visitors of this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or our hosting provider, collect data about each access to the server on which this service is located (so-called server log files) based on our legitimate interests in the sense of Art. 6 para. 1 lit. f GDPR. The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type along with version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

Logfile information is stored for security reasons (e.g., to clarify abuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.

Google Analytics

We base on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering in the sense of Art. 6 Para. 1 lit. f. GDPR) Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offering by the users is usually transmitted to a server of Google in the USA and stored there.

Google is certified under the Privacy Shield agreement and thus provides a guarantee, to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offering by the users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offering and the Internet usage. Pseudonymous usage profiles of the users can be created from the processed data.

We use Google Analytics only with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a server of Google in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other data from Google. Users can prevent the storage of cookies by adjusting their browser software settings; users can also prevent the collection of data generated by the cookie and related to their use of the online offer by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data usage by Google, settings and objection options can be found in Google's privacy policy (https://policies.google.com/privacy) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

User personal data will be deleted or anonymized after 14 months.

Google Adsense with personalized ads

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”), based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer in accordance with Art. 6 Para. 1 lit. f. GDPR).

Google is certified under the Privacy Shield agreement and thereby provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which helps us display ads on our website and we receive compensation for their display or other use. For these purposes, usage data, such as the click on an ad and the IP address of the users, is processed, with the IP address being truncated by the last two digits. Therefore, the processing of user data is pseudonymized.

We use AdSense with personalized ads. Google draws conclusions about users' interests based on the websites visited or apps used by users and the user profiles created in this way. Advertisers use this information to tailor their campaigns to these interests, which is beneficial for both users and advertisers. For Google, ads are personalized when collected or known data determine or influence the ad selection. This includes, among other things, previous search queries, activities, website visits, app usage, demographic and location information. Specifically, this includes: demographic targeting, targeting based on interest categories, remarketing, as well as targeting on lists for customer matching and audience lists uploaded in DoubleClick Bid Manager or Campaign Manager.

Further information on data usage by Google, settings and objection options can be found in Google's privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online offering it is used due to our legitimate interests in analysis, optimization and economic operation of our online offering and for these purposes the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield Agreement and thereby provides a guarantee, to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook is able to determine the visitors of our online offering as a target group for the display of ads (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to show the Facebook Ads we run only to those Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in specific topics or products, determined based on the visited websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to sure that our Facebook Ads correspond to the potential interest of the users and do not appear intrusive. Additionally, with the help of the Facebook Pixel, we can track the effectiveness of the Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called "Conversion").

The processing of data by Facebook takes place in accordance with Facebook's data usage policy. Accordingly, general information on the display of Facebook Ads can be found in the data usage policy of Facebook: https://www.facebook.com/policy. Specific information and details about the Facebook Pixel and its functionality can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook pixel and the use of your data for displaying Facebook ads. To set which types of ads are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions for the settings of interest-based advertising: https://www.facebook.com/settings?tab=ads. The settings are made platform-independent, meaning they will apply to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies that serve for reach measurement and advertising purposes via the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) .

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke